Finding that edge that makes your brand stand out becomes increasingly challenging. Brand Inscentives provides an answer by introducing the concept of sensory branding to marketers. Sensory branding which uses the senses to make a brand association will include using the senses such as sight, sound, touch, taste and smell. Studies have revealed that in the short term we remember just 1% of what we touch. Only 2% of what we hear, 5% of what we see and 15% of what we taste is remembered in the short term. At the top of the scale in terms of short term memory, we remember 35% of what we smell. Therefore, when it comes to sensory branding, focusing efforts on the sense of smell would be the most effective.
Targeting the sense of smell and capitalising on how we respond to that, Brand Inscentives are able to tailor a fragrance that resonates positively with your brand and market. It is no secret that a memorable fragrance can be associated to an experience and fragrances can invoke an emotional response. Using smell in branding increases a customer’s remembrance of the brand and the sense of smell is the one sense most linked to emotional recollection.
Read more :http://www.sensory-branding.co.za/